Download or read book Aiming Big with Small Cars written by Rajnish Tiwari and published by Springer Science & Business Media. This book was released on 2013-10-28 with total page 229 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the small car segment of India's automotive industry to explain the emergence of lead markets. The authors contend that the current understanding of lead markets does not sufficiently explain the business practices that are born out of the intensified globalization of innovation. Lead markets are considered crucial for the global diffusion of new products and this book investigates whether sustainable lead markets can also emerge in developing economies, and if so, under which conditions. The authors question the conventional wisdom and propose updates and extensions to the lead market theory to better reflect the changing ground realities on ground.