This textbook covers the basics of business-to-business (B2B) eCommerce, where similar principles of customer targeting can be observed as in B2C eCommerce. Ger

"The rapid commercialization of the Internet and success of online direct marketing led to the burgeoning field of business-to-business e-commerce, a growing in

E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even ind

This book presents developments and future trends in e-commerce, which is shaped by customers' new digital communication and consumption patterns. Gerrit Heinem

Discusses the main issues, challenges, opportunities, and trends related to this explosive range of new developments and applications, in constant evolution, an