This book contains the full proceedings of the Tenth World Conference on Tobacco or Health, held 24-28 August 1997 in Beijing, China, and hosted by the Chinese

Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don't just create themselves. Part indictment

The Four Keys to Advertising Success is a one-hour guide to successful local advertising strategies written specifically for the small business owner. It’s a

Uncovers the devastating psychological, social and environmental costs of advertising.

Includes Part 1A: Books and Part 1B: Pamphlets, Serials and Contributions to Periodicals