Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and publi

Vital to businesses of all types, the fields of advertising, marketing and branding are covered in-depth in this important volume, from advertising on radio and

2015 Susanne K. Langer Award for Outstanding Scholarship, Media Ecology Association 2013 Book of the Year, Visual Communication Division, National Communication

A market research guide to the advertising and branding industry and a tool for strategic planning, competitive intelligence, employment searches or financial r