Download or read book Building Brand Value the Playboy Way written by S. Gunelius and published by Springer. This book was released on 2016-02-17 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.