Building Strong Brands

Building Strong Brands
Author :
Publisher :
Total Pages : 380
Release :
ISBN-10 : 1849830401
ISBN-13 : 9781849830409
Rating : 4/5 (409 Downloads)

Book Synopsis Building Strong Brands by : David A. Aaker

Download or read book Building Strong Brands written by David A. Aaker and published by . This book was released on 2010 with total page 380 pages. Available in PDF, EPUB and Kindle. Book excerpt: As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MANAGING BRAND EQUITY, managers discovered the value of a brand as a strategic asset and a company's primary source of competitive advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. A common pitfall of brand strategists is to focus on brand attributes. Aaker shows how to break out of the box by considering emotional and self-expressive benefits and by introducing the brand-as-person, brand-as-organisation, and brand-as-symbol perspectives. A second pitfall is to ignore the fact that individual brands are part of a larger system consisting of many intertwined and overlapping brands and subbrands. Aaker shows how to manage the "brand system" to achieve clarity and synergy, to adapt to a changing environment, and to leverage brand assets into new markets and products. As executives in a wide range of industries seek to prevent their products and services from becoming commodities, they are recommitting themselves to brands as a foundation of business strategy. This new work will be essential reading for the battle-ready.


Building Strong Brands Related Books

Building Strong Brands
Language: en
Pages: 380
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2010 - Publisher:

GET EBOOK

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Building Strong Brands
Language: en
Pages: 400
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2012-10-01 - Publisher: Simon and Schuster

GET EBOOK

As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's pathbreaking book, MA
Summary: Building Strong Brands
Language: en
Pages: 31
Authors: BusinessNews Publishing,
Categories: Business & Economics
Type: BOOK - Published: 2013-02-15 - Publisher: Primento

GET EBOOK

The must-read summary of David Aaker's book: "Building Strong Brands: How the Best Brand Managers Build Brand Equity". This summary of the ideas from David Aake
Brand Equity & Advertising
Language: en
Pages: 391
Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2013-10-31 - Publisher: Psychology Press

GET EBOOK

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade
Brand Equity & Advertising
Language: en
Pages: 380
Authors: David A. Aaker
Categories: Psychology
Type: BOOK - Published: 1993 - Publisher: Psychology Press

GET EBOOK

The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in acade