Related Books

Decoding Advertisements
Language: en
Pages: 190
Authors: Judith Williamson
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher: Marion Boyars Publishers

GET EBOOK

The author of Consuming Passions and Deadline at Dawn presents a classic text--used worldwide--revealing how advertisements sell us ourselves. Includes over 180
Why it Sells
Language: en
Pages: 220
Authors: Marcel Danesi
Categories: Business & Economics
Type: BOOK - Published: 2008 - Publisher: Rowman & Littlefield

GET EBOOK

Marcel Danesi is an entertaining and insightful tour guide to decoding the messages woven into the advertisements, commercials, brand names, and logos we see on
Decoding Women’s Magazines
Language: en
Pages: 348
Authors: Ellen McCracken
Categories: Language Arts & Disciplines
Type: BOOK - Published: 1992-10-27 - Publisher: Springer

GET EBOOK

A study of the more than fifty US and International glossy publications for women. This analysis focuses on the strategies by which the commercial structure sha
Encoding and Decoding in the Television Discourse
Language: en
Pages: 28
Authors: Stuart Hall
Categories: Communication
Type: BOOK - Published: 1973 - Publisher:

GET EBOOK

Photography
Language: en
Pages: 432
Authors: Liz Wells
Categories: Art
Type: BOOK - Published: 2004 - Publisher: Psychology Press

GET EBOOK

This seminal text for photography students identifies key debates in photographic theory, stimulates discussion and evaluation of the critical use of photograph