`A thoughtful and reflective account of "enterprise", offering meaningful and contextualized knowledge to students at all levels, written in a style that is as

Now in its fifth edition, Understanding Enterprise has established itself as one of the most widely respected guides to the discipline, providing a refreshingly

Giving students a clear vision of small business as it really is, this work focuses on the kinds of businesses that students might actually start, instead of gi

Providing an introduction to the establishment, development and managerial issues confronting the smaller enterprise, this text is particularly concerned with t

This text provides a comprehensive introduction to small businesses, the changing business environment in which they emerge and operate, the nature of entrepren