This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21st cent

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic

The roots of strategic communication lie in public relations, which has been a well-established concept in countries around the globe for more than 100 years. I

This book brings together a broad and diverse range of new and radical approaches to public relations focussing on the increasingly vital role that visual, sens