Handbook of Tourist Behavior

Handbook of Tourist Behavior
Author :
Publisher : Routledge
Total Pages : 286
Release :
ISBN-10 : 9781135849122
ISBN-13 : 1135849129
Rating : 4/5 (129 Downloads)

Book Synopsis Handbook of Tourist Behavior by : Metin Kozak

Download or read book Handbook of Tourist Behavior written by Metin Kozak and published by Routledge. This book was released on 2009-01-13 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. This book provides an overview of such processes and influences and explains the concepts and theories that underlie tourist decision making and behavior.


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