Hey, Whipple, Squeeze This

Hey, Whipple, Squeeze This
Author :
Publisher : John Wiley & Sons
Total Pages : 438
Release :
ISBN-10 : 9781118237182
ISBN-13 : 1118237188
Rating : 4/5 (188 Downloads)

Book Synopsis Hey, Whipple, Squeeze This by : Luke Sullivan

Download or read book Hey, Whipple, Squeeze This written by Luke Sullivan and published by John Wiley & Sons. This book was released on 2012-02-13 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: The classic (and irreverent) bestselling guide to creating great advertising Hey Whipple, Squeeze This has inspired a generation of ad students, copywriters, and young creatives to make their mark in the industry. But students need new guidance to ply their craft now in the digital world. This new fourth edition explains how to bring brand stories into interactive, dynamic places online, in addition to traditional television, radio, print, and outdoor ads. Creativity is still king, but this new edition contains: Important new chapters and updates that bring Whipple into the new digital world New content and examples for how to use social media and other emerging platforms Illustrate what's changing in the new world of advertising—and what isn't Hey Whipple, Squeeze This! will help sharpen your writing chops, unleash your creativity, and help raise the level of your work from hack to master craftsman.


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