Download or read book International Business Scholarship written by Jean J. Boddewyn and published by Emerald Group Publishing. This book was released on 2008-06-20 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. This book covers the growth of several functional areas (marketing, advertising, and finance). It reviews problems of methodological rigor in IB research. It also traces the history and evolution of IB studies.