Part of the Greatest Hits series, Marketing Greatest Hits by Kevin Duncan is an essential resource which utilizes a effective dual approach to mastering the bes

Hard on the heels of the popular Marketing Greatest Hits comes volume II, the definitive compendium of everything you need to know from the best minds in modern

Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success, but by condensing and summarising current thinki

Modern business is a blur of jargon with thousands of books all purporting to hold the key to relentless success. The working reality is often very different. T