Related Books

Move: The 4-question Go-to-Market Framework
Language: en
Pages: 206
Authors: Sangram Vajre
Categories: Business & Economics
Type: BOOK - Published: 2021-09-21 - Publisher: Lioncrest Publishing

GET EBOOK

Ideation. Transition. Execution. These are the three stages of business growth every C-suite leader must navigate throughout the life of their company. Survivin
Transforming Your Go-to-market Strategy
Language: en
Pages: 314
Authors: V. Kasturi Rangan
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Harvard Business Press

GET EBOOK

"A fresh approach to designing and managing channels for the long term, this book helps firms expand value for their customers and partners while buttressing th
Go to Market
Language: en
Pages: 0
Authors: Joana Inch
Categories: Business & Economics
Type: BOOK - Published: 2020 - Publisher:

GET EBOOK

Joana Inch's proven strategies help startups find the right niche, construct a message that resonates, and implement digital campaigns that generate consistent
Account-Based Marketing For Dummies
Language: en
Pages: 384
Authors: Sangram Vajre
Categories: Business & Economics
Type: BOOK - Published: 2016-04-25 - Publisher: John Wiley & Sons

GET EBOOK

Grow your account list with an effective account-based marketing strategy Buyers have changed the B2B marketing game. Account-Based Marketing For Dummies is her
SPINĀ® -Selling
Language: en
Pages: 253
Authors: Neil Rackham
Categories: Business & Economics
Type: BOOK - Published: 2020-04-28 - Publisher: Taylor & Francis

GET EBOOK

True or false? In selling high-value products or services: 'closing' increases your chance of success; it is essential to describe the benefits of your product