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Predatory Thinking
Language: en
Pages: 272
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2013-05-23 - Publisher: Pan Macmillan

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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a
Predatory Thinking
Language: en
Pages: 300
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2013-06-01 - Publisher: Macmillan

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Two explorers are walking through the jungle. Suddenly they hear a tiger roar. One explorer sits down and takes a pair of running shoes out of his backpack. You
One Plus One Equals Three
Language: en
Pages: 256
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2015-06-04 - Publisher: Pan Macmillan

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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytell
Creative Mischief
Language: en
Pages: 196
Authors: Dave Trott
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher:

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The Power of Ignorance
Language: en
Pages: 190
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2021-02-09 - Publisher: Harriman House Limited

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“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is