"Mesmerizing & fascinating..." —The Seattle Post-Intelligencer "The Freakonomics of big data." —Stein Kretsinger, founding executive of Advertising.com Awar

The second edition of a comprehensive introduction to machine learning approaches used in predictive data analytics, covering both theory and practice. Machine

Combine business sense, statistics, and computers in a new and intuitive way, thanks to Big Data Predictive analytics is a branch of data mining that helps pred

Learn the art and science of predictive analytics — techniques that get results Predictive analytics is what translates big data into meaningful, usable busin

This textbook presents a practical approach to predictive analytics for classroom learning. It focuses on using analytics to solve business problems and compare