Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and

Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and

Successful new product development is crucial to building and maintaining a competitive position for any company. This text offers a strategic method for integr

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new prod

Create a winning game plan for your digital products with Strategize: Product Strategy and Product Roadmap Practices for the Digital Age, 2nd edition. Using a w