There are not many textbooks available (if any) that can match [this book's] intelligence.

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by

Over the last decade there has been a growing use of qualitative research methods in the study of social and cultural change. Incorporating theoretical insights

Comprehensive, innovative, and focused on the undergraduate student, this textbook prepares students to read and conduct research. Using an engaging how-to appr

Qualitative Research Methods is a comprehensive, all-inclusive resource for the theory and practice of qualitative/ethnographic research methodology. Serves as