A practical, highly accessible guide for novice researchers conducting qualitative research in public relations and marketing communications, this book guides t

The second edition of this highly accessible, core textbook continues to offer students a practical guide to the process of planning, undertaking and writing ab

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build stron

This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by