The Quest for Meaning is designed as a guide to basic semiotic theory and practice, discussing and illustrating the main trends, ideas, and figures of semiotics

The go-to introductory guide to semiotic theory and practice, this second edition features a new chapter on semiotics in the digital age and sheds light on how

This book is the result of selective research papers that were presented at the First International Conference on Semiotics and Visual Communication at the Cypr

In global consumer culture, brands structure an economy of symbolic exchange that gives value to the meanings consumers attach to the brand name, logo, and prod

Literary Semiotics brings much needed revitalization to the conservatism of modern semiotic theory. Scott Simpkins' revisionist work scrutinizes the conflicting