Related Books
Language: en
Pages: 728
Pages: 728
Type: BOOK - Published: 2005 - Publisher: Prentice Hall
Language: en
Pages: 184
Pages: 184
Type: BOOK - Published: 2016-09-08 - Publisher: Springer
This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Language: en
Pages: 660
Pages: 660
Type: BOOK - Published: 1996 - Publisher:
Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing
Language: en
Pages: 529
Pages: 529
Type: BOOK - Published: 2015-05-20 - Publisher: Pearson Australia
"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Co
Language: en
Pages: 204
Pages: 204
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge
Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now