Related Books

Services Marketing in Asia
Language: en
Pages: 728
Authors: Christopher H. Lovelock
Categories: Customer services
Type: BOOK - Published: 2005 - Publisher: Prentice Hall

GET EBOOK

Services Marketing Cases in Emerging Markets
Language: en
Pages: 184
Authors: Sanjit Kumar Roy
Categories: Business & Economics
Type: BOOK - Published: 2016-09-08 - Publisher: Springer

GET EBOOK

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation
Services Marketing
Language: en
Pages: 660
Authors: Christopher H. Lovelock
Categories: Professions
Type: BOOK - Published: 1996 - Publisher:

GET EBOOK

Combining conceptual rigor with real-world and practical applications, this combination text/reader/casebook explores both concepts and techniques of marketing
Services Marketing
Language: en
Pages: 529
Authors: Christopher Lovelock
Categories: Business & Economics
Type: BOOK - Published: 2015-05-20 - Publisher: Pearson Australia

GET EBOOK

"Services Marketing is well known for its authoritative presentation and strong instructor support. The new 6th edition continues to deliver on this promise. Co
Marketing Management in Asia.
Language: en
Pages: 204
Authors: Stanley Paliwoda
Categories: Business & Economics
Type: BOOK - Published: 2013-01-04 - Publisher: Routledge

GET EBOOK

Asia is no longer simply the continent to which the world turns for outsourcing and off shoring of production, leaving retailing to Western countries. Asia now