Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financi

Never HIGHLIGHT a Book Again! Virtually all of the testable terms, concepts, persons, places, and events from the textbook are included. Cram101 Just the FACTS1

Relevant to strategic management courses as well as market management, this textbook synthesises literature in the field of strategy and can be used at both the

Business to business markets are considerably more challenging than consumer markets and demand specific skills from marketers. Buyers, with a responsibility to

In the twenty-first century, the global community constantly strives to bring structure and order to the world through strategic means. From the highest levels