Explains how self-delusion is part of a person's psychological defense system, identifying common misconceptions people have on topics such as caffeine withdraw

The author of the bestselling You Are Not So Smart shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at o

The 2022 Porchlight Marketing and Sales Book of the Year A brain-bending investigation of why some people never change their minds—and others do in an instant

The Sunday Times Top Ten Bestseller Have you ever wondered if a severed head retains consciousness long enough to see what happened to it? Or whether your dog w

“With deft prose and page after page of keen insights, Heffernan shows why we close our eyes to facts that threaten our families, our livelihood, and our self