Textbook on survey research methods for use in social research - covers data collecting, samples, mail surveys, questionnaires, interviewing, data processing, e

In conjunction with top survey researchers around the world and with Nielsen Media Research serving as the corporate sponsor, the Encyclopedia of Survey Researc

The significantly updated third edition of this short, practical book prepares students to write a questionnaire, generate a sample, conduct their own survey re

Praise for the First Edition: "The book makes a valuable contribution by synthesizing current research and identifying areas for future investigation for each a