Related Books

The Business of Choice
Language: en
Pages: 247
Authors: Matthew Willcox
Categories: Business & Economics
Type: BOOK - Published: 2015-02-20 - Publisher: Pearson Education

GET EBOOK

Winner of the 2016 Berry - AMA Book Prize for Best Book in Marketing from the American Marketing Association! Named Marketing Book of the Year for 2016 by Marke
The Business of Choice
Language: en
Pages: 312
Authors: Matthew Willcox
Categories: Business & Economics
Type: BOOK - Published: 2020-09-28 - Publisher: Emerald Group Publishing

GET EBOOK

In this 2nd edition of The Business of Choice, expert author and consultant Matthew Willcox explores the science of influencing choice, bringing together the wo
The Business of Choice
Language: en
Pages:
Authors: Matthew Wilcox
Categories: Consumer behavior
Type: BOOK - Published: 2015 - Publisher:

GET EBOOK

The Elements of Choice
Language: en
Pages: 401
Authors: Eric J. Johnson
Categories: Business & Economics
Type: BOOK - Published: 2021-10-12 - Publisher: Penguin

GET EBOOK

A leader in decision-making research reveals how choices are designed—and why it’s so important to understand their inner workings Every time we make a choi
A Choice Fulfilled
Language: en
Pages: 203
Authors: Charles K. Kao
Categories: Business & Economics
Type: BOOK - Published: 1991-01 - Publisher:

GET EBOOK