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Reinvent marketing for your radically new environment: smarter, faster, more agile, more customer-driven! In this "by marketers, for marketers" primer, Nicholas
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The world is currently in the midst of a data revolution. Consumers now inhabit a digital world and companies have no option but to follow them there. Governmen
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The Routledge Companion to the Future of Marketing provides the reader with a comprehensive and original set of visionary insights into the future of marketing.