The Illustrated Guide to the Content Analysis Research Project makes mass media research more accessible through an informal and humorous student-centered appro

This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and

In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research pro

Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-

This accessible and engaging textbook helps students to get to grips with key concepts, issues, and practices in social science research through the use of fun