When the general public follow the Olympic Games on television, on the internet, even in the newspapers, they feel like they have themselves experienced the per

Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televi

As the Olympic spectacle grows, broadcast coverage becomes bigger, more complex, and more sophisticated. Part sporting event, part reality show, and part global

This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, co

"A major contribution to the study of global events in times of global media. Owning the Olympics tests the possibilities and limits of the concept of 'media ev