The Ultimatum of Pleasure
Author | : Arsen Dallakyan |
Publisher | : Rowman & Littlefield |
Total Pages | : 216 |
Release | : 2017-07-11 |
ISBN-10 | : 9780761869443 |
ISBN-13 | : 0761869441 |
Rating | : 4/5 (441 Downloads) |
Book Synopsis The Ultimatum of Pleasure by : Arsen Dallakyan
Download or read book The Ultimatum of Pleasure written by Arsen Dallakyan and published by Rowman & Littlefield. This book was released on 2017-07-11 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the “pleasure phenomenon” as the most important factor in individual and socio-cultural development. This study emphasizes the necessity of transformation of marketing in the 21st Century which would shift the focus from seeking pleasure to controlling desires in a way that would benefit self and society.