The best of W. Chan Kim and Renée Mauborgne’s articles on blue ocean strategy, all in one place. The seminal book Blue Ocean Strategy has sold over 4 million

Argues against common competitive practices while outlining recommendations based on the creation of untapped market spaces with growth potential.

Winning by not competing: a fresh approach to strategy Since the dawn of the industrial age, companies have engaged in head-to-head competition in search of sus

The New York Times and No. 1 Wall Street Journal bestseller Blue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy

As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen