What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluat

Looking at consumption from the child's perspective this book differs from the competition by uncovering what being a consumer means to the children themselves

The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. C

In the present electronic torrent of MTV and teen flicks, Nintendo and Air Jordan advertisements, consumer culture is an unmistakably important--and controversi

Have you ever bought a cold drink at a lemonade stand? Or have you baked cookies for a school bake sale? If so, you’re a consumer and a producer! Consumers, p