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Using Behavioral Science in Marketing

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Type: BOOK - Published: 2022-08-03 - Publisher: Kogan Page Publishers

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WINNER: National Indie Excellence Awards 2023 - Marketing & Public Relations SHORTLISTED: Business Book Awards 2023 - Smart Thinking FINALIST: Next Generation I
Behavioral and Management Science in Marketing
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Behavioral and Management Science in Marketing

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Consumer Behavior and the Behavioral Sciences
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Behavioral and Management Science in Marketing
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing
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Marketing to Mindstates: The Practical Guide to Applying Behavior Design to Research and Marketing

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Your nonconscious mind will filter out more than 99 percent of marketing you