The A-Z of Visual Ideas

The A-Z of Visual Ideas
Author :
Publisher : Laurence King Publishing
Total Pages : 541
Release :
ISBN-10 : 9781780674902
ISBN-13 : 1780674902
Rating : 4/5 (902 Downloads)

Book Synopsis The A-Z of Visual Ideas by : John Ingledew

Download or read book The A-Z of Visual Ideas written by John Ingledew and published by Laurence King Publishing. This book was released on 2011-10-10 with total page 541 pages. Available in PDF, EPUB and Kindle. Book excerpt: The A–Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader’s creativity. Using a dynamic and easy-to-understand A–Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible ‘tool kit’ of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.


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"Helps teachers think about what they are doing in the classroom with graphic organizers and how they can use them more effectively." —Mark Johnson, Principal