Download or read book Brain Arousal and Information Theory written by Donald Pfaff and published by Harvard University Press. This book was released on 2006 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pfaff presents a daring perspective on the long-standing puzzle of what arousal is. He argues that, beneath our mental functions and emotional dispositions, a primitive neuronal system governs arousal. Employing the simple but powerful framework of information theory, Pfaff revolutionizes our understanding of arousal systems in the brain.