Competing on Thought Leadership

Competing on Thought Leadership
Author :
Publisher : Ideapress Publishing
Total Pages : 258
Release :
ISBN-10 : 1646871006
ISBN-13 : 9781646871001
Rating : 4/5 (001 Downloads)

Book Synopsis Competing on Thought Leadership by : Robert Buday

Download or read book Competing on Thought Leadership written by Robert Buday and published by Ideapress Publishing. This book was released on 2022-01-11 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: "An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW COMPANIES CAN VAULT AHEAD BY DEVELOPING, MARKETING, AND DELIVERING SUPERIOR EXPERTISE "Thought leadership" is now a core part of the business lexicon. Numerous corporate websites devote whole sections to it. Entire conferences are built around it (TED and the World Economic Forum as the most exclusive ones). It's at the center of sophisticated, high-ticket PR campaigns. Thousands of people are making careers of it. And companies from Fidelity Investments, Adobe and Cigna to PwC, Accenture and Spotify have people in charge of it. Interest in the field of thought leadership is white hot -- just like the buzz created by illustrious thought leaders when they bring groundbreaking ideas to market. So it's about time the topic of thought leadership itself got a substantive treatment. In Competing on Thought Leadership, Robert Buday boldly delivers it. He defines thought leadership concretely: as the acclaim that a firm or a person earns for developing, marketing and delivering superior expertise in solving complex customer problems. And he defines it broadly -- as a business strategy, not just a marketing strategy. Buday also brings to bear his client work and research since the 1980s in helping companies and individuals inside them become known worldwide as leading experts in their field, which in turn has increased their revenue and profit multifold. This book focuses on how businesses that sell services and products to other businesses can thrive on thought leadership. It takes the lessons learned at some of the best firms in the world at selling expertise - consulting, accounting, law, financial services and technology firms - and makes them practical for every B2B firm. Yet the principles of Competing on Thought Leadership apply to all organizations - for-profit and non-profit alike -- that must demonstrate superior expertise in solving complex problems. Consumer companies, charitable foundations and other organizations, too, can benefit greatly from adopting these best practices in thought leadership.


Competing on Thought Leadership Related Books

Competing on Thought Leadership
Language: en
Pages: 258
Authors: Robert Buday
Categories: Business & Economics
Type: BOOK - Published: 2022-01-11 - Publisher: Ideapress Publishing

GET EBOOK

"An essential guide to the engine that drives the early adoption of disruptive innovations." --Geoffrey Moore, Author, Crossing the Chasm and Zone to Win HOW CO
Thought Leaders
Language: en
Pages: 224
Authors: Matt Church
Categories: Leadership
Type: BOOK - Published: 2011-01-01 - Publisher: HarperCollins Publishers

GET EBOOK

This book will provide you with the nine essential skills that Thought Leaders do - and provide you with practical strategies to capture, package and deliver yo
Think Write Grow
Language: en
Pages: 214
Authors: Grant Butler
Categories: Business & Economics
Type: BOOK - Published: 2011-11-08 - Publisher: John Wiley & Sons

GET EBOOK

In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build
Ready to Be a Thought Leader?
Language: en
Pages: 278
Authors: Denise Brosseau
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

GET EBOOK

The how-to guide to becoming a go-to expert Within their fields, thought leaders are sources of inspiration and innovation. They have the gift of harnessing the
The Thought Leadership Manual
Language: en
Pages: 273
Authors: Tim Prizeman
Categories: Business & Economics
Type: BOOK - Published: 2015-04-28 - Publisher: Ecademy Press

GET EBOOK

The Thought Leadership Manual is the essential guide for dramatically growing your business by becoming a recognised expert in your field. The ability to create