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Customer Management Scorecard
Language: en
Pages: 447

Customer Management Scorecard

Authors: Neil Woodcock
Categories: Business & Economics
Type: BOOK - Published: 2005-12-03 - Publisher: Kogan Page Publishers

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This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed
The Customer Management Scorecard
Language: en
Pages:

The Customer Management Scorecard

Authors: Neil Woodcock
Categories: Customer relations
Type: BOOK - Published: 2003 - Publisher:

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Marketing, Sales and Customer Management (MSC)
Language: en
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Marketing, Sales and Customer Management (MSC)

Authors: Richard Hofmaier
Categories: Business & Economics
Type: BOOK - Published: 2015-05-19 - Publisher: Walter de Gruyter GmbH & Co KG

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This work concisely presents methods for integrated marketing, sales, and customer management, and is orientated to practice and implementation. It sketches a m
Customer Management Scorecard
Language: en
Pages:

Customer Management Scorecard

Authors: Neil Woodcock
Categories:
Type: BOOK - Published: 2000-10 - Publisher:

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This volume documents the results of global research on customer management (CM) funded by QCi, IBM and OgilvyOne. It is based on the diagnostic tool developed
Customer Relationship Management
Language: en
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Customer Relationship Management

Authors: Gerhard Raab
Categories: Business & Economics
Type: BOOK - Published: 2016-05-13 - Publisher: CRC Press

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Customer Relationship Management is the first book to explore the benefits to the firm of a globally integrated approach to the management philosophy of Custome