Data Mining Techniques in CRM
Author | : Konstantinos K. Tsiptsis |
Publisher | : John Wiley & Sons |
Total Pages | : 288 |
Release | : 2011-08-24 |
ISBN-10 | : 9781119965459 |
ISBN-13 | : 1119965454 |
Rating | : 4/5 (454 Downloads) |
Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.