Data Mining Techniques in CRM

Data Mining Techniques in CRM
Author :
Publisher : John Wiley & Sons
Total Pages : 288
Release :
ISBN-10 : 9781119965459
ISBN-13 : 1119965454
Rating : 4/5 (454 Downloads)

Book Synopsis Data Mining Techniques in CRM by : Konstantinos K. Tsiptsis

Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.


Data Mining Techniques in CRM Related Books

Data Mining Techniques in CRM
Language: en
Pages: 288
Authors: Konstantinos K. Tsiptsis
Categories: Mathematics
Type: BOOK - Published: 2011-08-24 - Publisher: John Wiley & Sons

GET EBOOK

This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the
Data Mining Techniques
Language: en
Pages: 671
Authors: Michael J. A. Berry
Categories: Business & Economics
Type: BOOK - Published: 2004-04-09 - Publisher: John Wiley & Sons

GET EBOOK

Many companies have invested in building large databases and data warehouses capable of storing vast amounts of information. This book offers business, sales an
MASTERING DATA MINING: THE ART AND SCIENCE OF CUSTOMER RELATIONSHIP MANAGEMENT
Language: en
Pages: 512
Authors: Michael J. A. Berry
Categories:
Type: BOOK - Published: 2008-09-01 - Publisher:

GET EBOOK

Special Features: · Best-in-class data mining techniques for solving critical problems in all areas of business· Explains how to pick the right data mining te
Building Data Mining Applications for CRM
Language: en
Pages: 548
Authors: Alex Berson
Categories: Computers
Type: BOOK - Published: 2000 - Publisher: McGraw-Hill Companies

GET EBOOK

Learn how to use customer relationship management (CRM) techniques to give your company an edge in the competitive marketplace. --
Effective CRM using Predictive Analytics
Language: en
Pages: 405
Authors: Antonios Chorianopoulos
Categories: Mathematics
Type: BOOK - Published: 2016-01-19 - Publisher: John Wiley & Sons

GET EBOOK

A step-by-step guide to data mining applications in CRM. Following a handbook approach, this book bridges the gap between analytics and their use in everyday ma