Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele

Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a sele

In August 2004, a day-long symposium organized by Bentley College was held in Boston to address the question, “Does Marketing Need Reform?” Speakers were as

Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not ta

Do you want to know how a quintessentially British brand expands into the Chinese market, how organizations incorporate social media into their communication ca