Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers fr

This is a concise introduction to the richness and scope of interviewing in social science research, teaching the craft of interview research with practical, ha

Interviewing is used very widely in qualitative research, and takes many different forms. The qualitative interview is also a method that is constantly evolving

"Aimed at second- and third-year ethics courses offered out of medical schools, health sciences departments, and nursing programs, Doing Right: A Practical Guid

For many students, the experience of learning about and using qualitative methods can be bewildering. This book is an accessible step-by-step guide to conductin