"The 2nd edition of Economics for Business and Management focuses on real-life business situations in both functional and strategic areas of business and manage

John Kay has been described as the `most important business analyst in Britain bar none', and this book shows why. Here he combines common sense and rigorous ec

A systematic treatment of the economics of the modern firm, this text draws on the insights of various areas in modern economics and other disciplines and prese

This book provides an international perspective on small business, and includes many useful pedagogical features such as questions for discussion, international

Economics for Business and Management is a concise introductory economics textbook which meets the needs of business studies and management students. The text