Gamification for Business shows how games and game-based design can be used to effectively tackle business challenges and improve organizational performance. Fr

The easy way to grasp and use gamification concepts in business Gamification is a modern business strategy that leverages principles from games to influence fav

Fenja Franke & Avo Schönbohm Gamification in Business Innovation Quasi-Experimental Research Results on Gamified Idea Generation

Gamification is becoming a common buzzword in business these days. In its November 2012 press release, Gartner predicts that "by 2015, 40% of Global 1000 organi

Connected customers, using a wide range of devices such as smart phones, tablets, and laptops have ushered in a new era of consumerism. Now more than ever, this