Global service-based firms are often 'born global,' and these organizations have developed integrated global strategies based on industry relationships, in orde

The globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil co

Global Strategy: Competing in the Connected Economy details how firms enter, compete and grow in foreign markets. Jain moves away from the traditional focus on

Global Strategic Management in the Service Industry illustrates how strategic managers in service industry appraise the sectors in which their organisations are

New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-