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Type: BOOK - Published: 2021-10-04 - Publisher: BPB Publications

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Do you want to become an expert in programmatic advertising? If so, this book will help you gain 360-degree knowledge of programmatic media buying and selling.
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Display Advertising
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Native Advertising
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Native advertising: paid-for media that looks and behaves like the content around it. It affects us all. If you own a smartphone, use social media or read conte