Understanding how social, behavioural infection works is the basis for the orchestration of any social 'epidemic of success'. This book will appeal to anybody i

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First published in 1988. During the past decade there has been a marked increase in the number of North American and European laboratories engaged in the study

In a time when organisations simultaneously run multiple corporate initiatives and large change programmes, Disruptive Ideas tells us that - contrary to the col

Imitation guides the behaviour of a range of species. Scientific advances in the study of imitation at multiple levels from neurons to behaviour have far-reachi