A revised new edition of the bestselling toolkit for creating, building, and maintaining a strong brand From research and analysis through brand strategy, desig

A guide and workbook for women who want to build their confidence, their brands and their bank accounts. The exercises and exploratory questions are thorough an

Whether they acknowledge it or not, every nonprofit organization has a brand. Making that brand as strong as possible is a crucial component of delivering on th

What is your brand? As a designer your success depends on how you brand yourself and the service you provide. This book will help you explore, develop, distill,

The right brand identity has the power to attract, engage and compel people to do business with you. But for many entrepreneurs, creating an effective brand can