As seen in Time, USA TODAY, The Atlantic, The Wall Street Journal, and on CBS This Morning, BBC, PBS, CNN, and NPR, iGen is crucial reading to understand how th

"Analyzes how the young people born in the mid-1990s and later significantly differ from those of previous generations, examining how social media and texting m

Noted researcher Dr. Twenge uses 14 years of research and its data from 1.3 million respondents to reveal how profoundly different today's young adults are from

Families with boys often find the world reacts to them in mock horror. Even though parents love their sons, privately they admit that boys can be a handful to r