Download or read book Making the Business Case written by Ian Gambles and published by Gower Publishing, Ltd.. This book was released on 2009 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides a concise guide to making a business case. Shows how to develop a strategy, articulate your options, define the benefits, establish the costs, identify the risks and make a compelling case. Uses practical examples as case studies and includes exercises at the end of each chapter.