Download or read book Managing and Marketing Radical Innovations written by Birgitta Sandberg and published by Routledge. This book was released on 2008-02-07 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five firms engaged in the process. Unlike other studies