The topic of ‘experience’ is becoming central to full understanding of consumer behaviour. The book covers the key sectors where it is critical - from resor

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

Offering an overview of current issues around design, marketing and management of experiences from the tourist perspective, this comprehensive Handbook critical

Most discussion of visitor experiences uses a behavioural or managerial approach where the way the visitor thinks is ignored - it's a black box. Visitor Experie