This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets. The case s

Despite the fact that experts acknowledge the importance of the emerging markets, there is a dearth of real case studies specially focussed on marketing issues.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and train

This casebook provides students and academics in business management and marketing with a collection of case studies on services marketing and service operation